Cultural intelligence (CII) is the use of machine learning to discover trends and patterns in the data that you collect, including trends and trends in your audience and in your business.
As part of your analytics strategy, you need to develop a deep understanding of your audience, and how they interact with the data you collect.
To do this, you should focus on the following: Identifying your audience The data you need from your audience.
This can be anything from the demographics of your website visitors to their demographic characteristics (age, gender, region, etc.) to the type of content they consume.